• Marketing Misty: Missed Opportunity or Business as Usual?


    The much anticipated announcement of Misty Copeland’s promotion to principal dancer at American Ballet Theatre was heralded with media fanfare – a breaking news banner across the homepage of The New York Times, coverage on the major television news networks, and a hastily arranged, widely viewed press conference. But the actual press release from American Ballet Theatre was routine.

    Arriving as expected at the end of the season, it presented company promotions in the order of position and alphabetically, meaning that Copeland’s name was second, behind fellow new principal Stella Abrera. There was no mention of Copeland’s place in history as the first African-American principal ballerina at the company. Read on for Karyn Collins exploration as to what's in store for Copeland beyond the media hype.

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  • Bringing Down Barriers


    A discussion on expanding the boundaries of inclusiveness featuring illustrious members of the first generation of non-white arts leaders, among them Dance Theatre of Harlem's Arthur Mitchell, Ballet Hispanico founder Tina Ramirez and dancer, choreographer and actress, Carmen de Lavallade on the increasing necessity for arts managers and organizations to create arts programs and field arts administrators who "look like America." Read author/editor Robert Bettmann's report on this 2015 panel of experts, exclusively in From the Green Room.

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  • Dance/USA 2015 Ernie Awardee Linda Shelton



    Linda Shelton receives the 2015 Dance/USA “Ernie” Award for “an individual working ‘behind the scenes’ within the infrastructure of the dance field. A long-time arts administrator, Shelton has a long-view of the dance field through her extensive work with the Joyce Theater in Manhattan's Chelsea neighborhood. A current trustee and former chair of Dance/USA's board, Shelton has spent a career serving the non-profit concert dance world. Listen in as dance writer and scholar Mindy Aloff and Shelton talk about her work.

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  • Trisha Brown: Choreographer, Innovator, Humanist, Dance/USA Honor Awardee


    Who would have thought that a dance could consist of the audience lying on their backs and looking up at the ceiling to imagine seeing what Trisha Brown’s voice is telling them? Or that two people surprising each other with what direction they would fall toward could be a piece of choreography? Or that the optical illusion created by people walking on walls could hold the attention for a good thirty minutes? Former Dance Magazine editor, writer, and Trisha Brown dancer Wendy Perron  reflects on Brown's work, her kineticism intellect, and perceptual sensibility.

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  • Toby Ansin, Miami City Ballet Founder, Receives Dance/USA's Champion Award


    This June 2015, long-time Miami City Ballet supporter, and founder, Toby Ansin, receives one of Dance/USA's highest honors, the Champion Award. Dance/USA pays tribute to Ansin's believe that an excellent ballet company could flourish in the South.

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  • Raven Wilkinson: 2015 Dance/USA Trustee Awardee


    Raven Wilkinson helped change the complexion of the classical ballet world. Notable as the first African-American ballet dancer in a major American ballet company, Serge Dehnam's Ballet Russe de Monte Carlo, Wilkinson's lengthy stage career spanning 70 years has proven to be inspiration for young dancers of color around the U.S. and beyond. This month, Wilkinson receives the prestigious Dance/USA's Trustee's Award in recognition of her strength in the face of adversity and her contributions to the dance field as a groundbreaker.

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  • Leadership Corner: C. Brian Williams, Founder/Executive Director, Step Afrika!


    Leadership Corner continues with this conversation featuring Brian Williams, founder and director of Step Afrika! the Washington, D.C.-based troupe dedicated to bringing step dance to the concert state here in the United States and around the world. Williams says: "First came the artistic opportunity, then came the business. For me, the question was, ‘How do I make this happen? What do I need to do and what are the first steps?’ I wanted to share stepping with the world. Making money really wasn’t the idea. If money had been the primary motivation, then I am sure I wouldn’t have gotten too far. Instead … it was the idea to step all across the continent of Africa, learn traditional dances, and explore the nexus between stepping and traditional African culture that really motivated me to launch Step Afrika! The question became: ‘How do I make that happen? And what are the opportunities?’" Read on for more.

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  • Casing Out a Case Study


    From the Green Room speaks with Pacific Northwest Ballet's Ellen Walker about the company's participation in the Wallace Foundation's audience engagement study and grant. Walker takes us through the process she and her marketing and executive team followed to attract and build a new target audience -- teenagers. Read on to learn more about the research component and strategies Walker and PNB took to attract young people.

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  • Letter to a Young Dancer


    Choreographer and 2011 Dance/USA Honor recipient Lar Lubovitch recently composed this letter to an anonymous young dancer. It should be required reading for anyone who wishes to dance. Just as he choreographs, Lubovitch writes, too, with great humanity and understanding of an emotional inner life residing within each of us. Read on.

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  • Attracting a Crowd


    The October 2014 study published by The Wallace Foundation, entitled The Road To Results: Effective Practices For Building Arts Audiences, seeks to take some of the guesswork out of choosing the right answers to your organization’s particular audience-building riddles by examining the examples of ten arts organizations. What can you learn from this report? Read on here.

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Covering the business of dance for dancers, choreographers, administrators, dance organizations and foundations with news, commentary and discussion of issues relevant to the field.
Editor: Lisa Traiger

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