American Ballet Theatre soloist Daniil Simkin examines individual branding and marketing: “I am branding myself. No, I am not applying a hot iron to my buttocks as cowboys do with steers. But I am doing something that, at least among some of my colleagues, is equally as controversial. I am attempting to make myself into a ballet product.”
Articles for month: February 2012
Sharon Luckman on Strategic Planning, Branding, Development, and Keys to the Ailey Company’s Success
On Jan. 25, 2012, the Alvin Ailey Dance Foundation announced that its executive director, Sharon Gersten Luckman, would be stepping down in 2013 after 16 years as executive director and 20 years with the Ailey organization. Dance/USA's From the Green Room asked Luckman to reflect on her accomplishments as well as challenges facing the Ailey company and the dance world.
February 16, 2012 · 1 Comment
Dancing is an art that takes a lifetime to perfect – and just a moment to lose. In fact, more than 80 percent of dancers experience injury during their careers, with some grave enough to end an individual’s role as a dancer forever.
It is these numbers that make those behind the stage question what steps need to be taken to improve the dance floor – the integral component of a dance environment – to protect the welfare of performers and ensure they have long, healthy careers ahead.
Few choreographers have the power to effect life-altering changes the way Pina Bausch did over the course of her 50-year career, and, even now, three years after her untimely death. That is what Pina does. She changes your life. She changed mine.
February 07, 2012 · 3 Comments
What constitutes the life span for a dance company? Is it better to see a company close rather than become a shadow of what it once was? Responding to a recent Facebook inquiry, Houston-based dance writer Nancy Wozny stated, “The life span of a dance company should be as individual as the artists themselves. Not every arts organization needs to be around forever. Some pop up as a result of a particular time in an artist’s life, and the world they operate in. Times shift and things do go away. I feel we need to be more welcoming of things that end.”