EDA Webinars from Round One

You will find PDF slides of all the webinars below.  To download video, inclusive of slides and audio presentation of all the webinars, please visit the Dance/USA Slideshare Page. 

National Survey of Dance Audiences Webinar
Tuesday, July 5, 2011, 2:00pm EDT; Wednesday, July 6, 2011, 5:00pm EDT; Thursday, July 7, 2011, 2:00pm EDT
Victoria Smith, Manager of Research, Dance/USA

  • In the summer of 2010, 42 Dance/USA members sent a survey to their audience members asking them “How do you want to engage with dance?” More than 7,400 audience members across the nation responded. We offered Dance/USA members early access to the results.

STREB Presents a Tour of SLAM REMOTE
Wednesday, May 18, 2011, 1:00-2:30 EST
Susan Meyers and Cathy Einhorn, Co-Managing Directors, STREB

  • STREB walked Dance/USA members through SLAM REMOTE, a new presentation model that employs interactive technology to connect remote audiences to live performance and engagement activities. Learn about new ideas for remote audience engagement and consider how SLAM REMOTE might apply to your needs.
  • Download the webinar slides in PDF.

Trey McIntyre Project: Tips for on Building Audiences at Home and on Tour

Wednesday, April 20, 2011, 1:00-2:30 EST
John Michael Schert, Executive Director, Trey McIntyre Project

  • How can dance companies build audiences across the boundaries of geography and time? In this webinar, John Michael Schert of TMP shared the tips that have proven to work for them not only in Boise, but now, with EDA support, on tour across the country. Tips include branding strategies, images, and consistency; using of social media and other technology, involving the artists in communication, and other methods of building lasting relationships. 
  • Download the webinar slides in PDF, 2 MB
Misnomer’s Audience Engagement Platform (AEP): A Tour for D/USA Members
An online platform to help artists develop and manage their audience engagement practices

Wednesday, March 30, 2011, 1-2:30 pm EST
Chris Elam and the AEP Team
  • In its day-to-day interaction, the world is rapidly shifting away from paper and onto the computer screen. How can technology can be used to cultivate audiences for dance and connect them to our art? AEP gives artists the online structure to design, manage and cultivate their interaction with audiences. Going far beyond information management, AEP (which was later renamed as GoSeeDo) guides artists in how to design and host a range of engagement events (both online and in person) all of which are tailored for their own audiences and fans. In this guided tour, learn about the structure of AEP, including its engagement templates; tips for hosting events; and guides for developing your own engagement strategy. Paloma Patterson, of Malashock Dance, and Melissa Riker, of Kinesis Project, discussed their experience of using AEP and how it has affected their thinking about audience engagement practices. Learn about new ideas for audience engagement and consider how AEP might apply to your needs (even if you work independently or within a small company).
  • Download the webinar slides in PDF
What Makes Good Web Content? Produce videos and blogs that engage your audiences and motivate action. 
Wednesday, February 9, 2011, 1-2:30 pm EST
Rebecca Krause-Hardie & Sidney Skybetter
  • Ever watch videos or read blogs, only to have have your eyes glaze over? In this webinar, two social media consultants identified the key elements that are essential to posting great content, for videos, podcasts, or blog posts, drawing examples from the dance field. They told us what to do and what to avoid, to get it right and build the buzz about your art and performances, transforming your social media from Blah to Wow!
  • Download the webinar slides in PDF, 1.6 MB
OntheBoards.tv Webinar: A webinar about how small organizations with limited funds can use online video of live dance performance, and be successful in attracting paid subscribers and viewers.
Wednesday, January 26, 2011, 1-2:30 pm EST
Sarah Wilke
, Managing Director, On the Boards 
  • On the Boards created the first-of-its-kind website offering streaming and download access to high quality full-length videos of contemporary performances. They faced interesting issues about how to translate the integrity and beauty of a live dance into an online video, and especially about how companies can use technology to increase their revenue  and support artists.
    During the webinar, Sarah Wilke, Managing Director of On the Boards, talked about their approach,  shared hints and discussed the pitfalls that arose in creating it, and told us what they had learned so far about answering these important questions. 
  • Download the webinar slides in PDF, 1 MB

The first series of webinars discussed the dynamic world of social media!

Beyond Dabbling: Creating a Social Media Strategy with Purpose
Wednesday, October 13, 2010, 1-2:30 pm EST
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
NTEN is the membership organization of nonprofit professionals who put technology to use for their causes.
  • We've all experimented with social media at this point, but how many of us can point to real, definable results? In this webinar, NTEN addressed how dance organizations can stop dabbling and start using social media to help meet their communications and organizational goals. They identified the elements of a strong social media strategy and provided with a framework for using it to listen, tell your stories, generate buzz and build communities.
  • Download webinar slides in PDF, 6 MB
Talk's Cheap: What Does the Research About Social Media Show?
Wednesday, November 17, 2010, 1-2:30 pm EST
Andrea Berry, Director of Partnerships and Learning, Idealware
Idealware Helps Nonprofits Make Smart Software Decisions
  • Are social media channels working to help nonprofits engage their current audience? Recruit new supporters? Raise money? Idealware’s Andrea Berry talked through the results of six months of social media research. She covered what tools nonprofits are using, how well they think they work, and what specific goals each can help nonprofits accomplish. Then the webinar segued to a conversation about implications of this research for the arts field. Talking through tools including Facebook, Twitter, MySpace, LinkedIn, blogs, photo sharing, and video sharing sites, Andrea discussed ways to decide which channels are right for your nonprofit, and the arts field.
  • Download webinar slides in PDF, 1 MB
Social Media: The Real Return On Investment (ROI)
Wednesday, December 15, 2010, 1-2:30 pm EST
Holly Ross and Andrea Berry
  • You know you should be tracking social media stats and creating metrics for growth and change. But where exactly do you begin? Is what you are doing working? How can you tell? In this seminar, NTEN’s Holly Ross and Idealware’s Andrea Berry talked through four types of measures-- Views, Followers, Engagement, and Conversion-- that can help you track your social media efforts to see if they're worthwhile. They suggested what metrics make sense to track and talk through how to measure that data using social media dashboards.
  • Download webinar slides in PDF, 2 MB