Call for Project Ideas Deadline: May 4, 2009
Engaging Dance Audiences (EDA) is a $1.9 million pilot program that enables Dance/USA to learn methods of engaging audiences, learn from peers, and share the learning nationally. EDA consists of four components that are designed to expand the theory and practice of audience engagement. Three of the components involve direct support to Dance/USA members and are outlined below. The fourth component involves field-wide research on dance audiences. To administer EDA, Dance/USA has engaged Callahan Consulting for the Arts to manage its grant making component, and WolfBrown to lead its audience research component.
About Audience Engagement
The term "audience engagement" is recognized by dance professionals to indicate emerging practices and new attitudes about the inter-relationships among artists, presenters, and audiences, going well beyond accustomed practices of marketing, outreach, and audience development. Audience engagement:
A clear definition of "audience engagement" is still evolving and Dance/USA hopes that EDA will encourage and empower participants to contribute their own wisdom and experience.
Three Related Components
1) Project Support. Grantees will be funded to develop new or refine existing engagement practices and share their discoveries with the dance field. Projects could enhance ongoing activities or be completely new. For example, among the many possibilities are projects that may:
Grant amounts will range according to the size of the project and the organization's operating budget, but will generally be between $25,000 and $125,000, and no greater than $150,000.
Matching Funds. A 1:1 match is not required but grantees should identify 25% of other funds to help sustain the project's activity and embed the learning for the future.
If funded, grantees must participate in components two and three.
2) Audience Engagement Research. Grantees will cooperate with consultants Alan Brown and Jennifer Novak of WolfBrown to conduct research on their own audience engagement. WolfBrown will provide technical assistance to the grantees in designing and executing surveys of audiences at live or other events.
3) Learning Community. Grantees are not just being funded to undertake their projects, but also to actively participate in a learning community about engaging audiences by fulfilling the following requirements:
More details about grantee requirements will be available in the summer of 2009.
Both organizational and individual members of Dance/USA may participate in EDA. Applicants must have 501(c)3 status and be a Dance/USA organizational member in good standing by May 4, 2009. Individual members may participate as part of a consortium (see below) or upgrade their membership to become an organizational member to be eligible to apply on their own. Refer to Become A Member for additional information, including costs and benefits, or contact firstname.lastname@example.org.
Consortia of at least two or more partners are encouraged to expand opportunities to develop new working relationships in the field, bring diverse organizations and communities together, and build and engage audiences. Consortia must include a Consortium Lead, as well as one or more Consortium Partners. Dance/USA organizational members may apply only once either individually or as a Consortium Lead, but may be a Consortium Partner on multiple applications. Dance/USA individual members may be a Consortium Partner on one or more applications as long as the Consortium Lead is a Dance/USA organizational member. However, it must be a true consortium that will collaborate on a project, rather than an organization serving as a fiscal sponsor.
A Consortium Partner is defined as a key stakeholder that plays an instrumental role in the design and/or implementation of a project and is crucial to its completion. This is distinguished from a Project Partner, which may provide helpful information or host an event, but is not crucial to the completion of the project. In line with the way in which the dance field functions, it is anticipated that Project Ideas (both individual organizations and consortia) may involve one or more Project Partners. See Frequently Asked Questions to learn more about eligibility.
Note to California Applicants: Current Irvine Foundation grant recipients may not apply to EDA for the same funded project but may apply for a differenct project; if you have questions, please contact Suzanne Callahan, project manager
For Call for Project Ideas
For Full Applications
At the full application stage, the following criteria will also be considered:
In addition, for Consortia:
Two Steps to Submit a Project Idea
1) Complete the online Field Survey of Audience Engagement Practices, which goes directly to WolfBrown. The purpose of this survey is to build a base of information for the dance field. It will not affect the review of your Project Idea submission in any way. It is, however, mandatory that you complete the survey for your Project Idea to be considered. You may download a PDF of the survey to review the questions before you start the online version.
2) Complete the online Call for Project Ideas form, which will go directly to Suzanne Callahan, program manager, and Dance/USA. There are character limits for each field on the Call for Project Ideas Form. You may download the Call for Project Ideas Form as a Word document to draft your responses and check the character counts so that you can cut and paste them into the online form.
Note: You will need your EDA user name and password for the Call for Ideas form. Your user name is the email address of the contact person(s) listed on your Dance/USA membership. Your password is unique to your organization, and will be emailed to your Dance/USA member contact person(s) in the second week of February. If you have joined Dance/USA since that date, please email email@example.com to obtain your password. Until May 4, 2009, you will be able to change or update your answers to all questions. Note that you must enter your user name and password, to be able to enter updates or make changes, so please retain that information in a safe place.
|Call for Project Ideas Deadline||May 4, 2009|
|Invitations to Submit Full Proposals||Mid-June 2009|
|Full Proposal Deadline||August 3, 2009|
|Notification of Funding||By September 30, 2009|
|Deadline for Grantee Audience Research Plan||November 2009|
|Earliest Project Start Date||January 2010|
|Latest Project End Date||June 2011|
|Grantee Peer Learning Meetings||Throughout 2010-2011|
|Project-specific Audience Research||At key points during grant period, depending on when events occur|
|Interim Report due||TBD, during grant period|
|Final Report due||90 days after project end date|
Questions? Contact Suzanne Callahan, program manager, at 202.955.8325 or eda@ForTheArts.org.