Building Real Relationships
Audiences at La Jolla Playhouse didn’t reflect San Diego’s diverse community. Read how the company changed perceptions and engaged a broader audience.
How to Crack the Millennial Code, One Step at a Time
Learn how one performing arts organization, part of the Wallace Foundation’s Building Audiences for the Arts cohort, is figuring out how to attract and retain younger audiences.
Lula and Erwin Washington, 2018 Dance/USA Champion Awardees
Eminent couple Lula and Erwin Washington have for nearly four decades shaped dance in Los Angeles as influential artists, educators, community leaders, and role models. Read more.
Building Audiences for Dance
Alvin Ailey American Dance Theater and Pacific Northwest Ballet spent two seasons conducting market research and testing initiatives designed to attract new millennial audiences. Find out what they learned and what surprises they uncovered.
Celebrity Curators: Presenters Turn to High-Profile Dance Artists To Inspire New Programming Directions [Part 2]
Presenters from around the country have turned to “celebrity” dance artists to curate programming. Some prominent dancers are also curating their own independent works. Read more from Isabella Boylston, James Sofranko, Justin Peck, and Tiler Peck.
Celebrity Curators: Presenters Turn to High-Profile Dance Artists To Inspire New Programming Directions [Part 1]
Celebrated dancers have been curating more and more performances. Hear from dancers and presenters about the experience, including The Kennedy Center, Jacob’s Pillow, and The Music Center in this two-part series.
Can the City’s Boom Mean New Audiences for the Seattle Symphony?
Read a recent case study from The Wallace Foundation on how the Seattle Symphony used market research to build audiences for the arts.
Leadership Corner: Michelle Ramos, Executive Director, Alternate Roots and Chair, Dance/USA Board of Trustees
Dance/USA’s Board Chair Michelle Ramos is committed to breaking down silos in the dance community through programming that focuses on diversity, equity and intersectionality. And in her spare time she just earned her PhD, runs marathons and takes class. Read more in Leadership Corner.
Sharing Gratitude
During this season of gratitude, From the Green Room shares letters from a mentor and mentee participating in this year’s Dance/USA Institute for Leadership Training. It’s a reminder to us all to thank those who have supported us over the years.
Dispelling Myths and Nurturing New Structures
Measuring organizational success in terms of constant increases in size and scope creates unsustainable structures and programs. A new paradigm is needed, read Anne Dunning’s proposal to learn more.